To achieve the
desired target, advertisement of new software products is to be done
aggressively so that people can aware about the software. If possible, a
small workshop can also be organized to make the existing and
prospective clients aware the advantages of the products. Frequent
interaction with clients will count very much to know the problems and
shoot them out. Besides, a well-dedicated marketing team will have an
important role in promoting the products. In addition, we have this kind
of team and can achieve the target. Segments to be tapped will be all
INGOs, NGOs, banking institutions, educational institutions, prominent
business houses, government departments etc. They can be brought to the
net by properly educating them about the products.